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Blogging has become one of the most popular free internet marketing methods used today. Not only is it easy to publish content, but it also creates an instant and ongoing channel of dialogue with your audience. Plus, by using the right plugins, you can expand your search engine exposure and generate traffic from a growing number of keywords.

Today, I’m going to explain each step involved in creating your own blog. We’ll focus on using Wordpress because it is the most popular blogging platform and the easiest to work with.

Step #1: Install Wordpress On Your Domain

There are two ways to install the Wordpress blogging software on your website. The first method is the easiest, but requires that your website host provides access to the Fantastico module through cPanel.

Login to your cPanel and click the Fantastico icon. On the left side of the following screen, click the Wordpress link (located under the “Blogs” section). Then, click “New Installation” on the right side.

On the following screen, you’ll be asked to provide a number of details, such as your preferred location for your blog, username, password, and email address. Once you have provided this information, click the “Install Wordpress” button.

The next screen will ask you to confirm the installation. Click the “Finish Installation” button.

If your host does not provide the Fantastico module through cPanel, visit Wordpress.org to download their blogging software to your computer. Then, review Wordpress’s installation instructions to manually install the software to your website.

Step #2: Select A Wordpress Theme

Even though the default installation includes a couple of simple themes, you’ll probably want to upload a theme that has a more stylish or professional appearance. There are hundreds of thousands of free and paid Wordpress themes online.

Once you find a theme that suits your preference, download it to your computer. Then, extract the files (they’re typically batched in a .zip file) and upload them to your “/wp-content/themes” directory using an FTP client.

After you have uploaded the entire batch of files, login to your Wordpress blog’s admin panel. Select “Design” to view the uploaded theme. Then, activate it.

Step #3: Install Important Plugins

Plugins are batches of code that add new levels of functionality to your blog. Some are more popular than others. For example, the Akismet and All-In-One SEO Pack plugins are two of the most popular among dedicated bloggers. Installing them is similar to installing a Wordpress theme.

Once you’ve chosen a plugin to install, download it to your computer. Extract the files from the .zip and FTP them to your “/wp-content/plugins” directory. Login to your admin panel and choose “Plugins” from your Dashboard. Then, locate the uploaded plugin and activate it.

Step #4: Start Blogging

Once you have installed the Wordpress software along with your chosen theme and plugins, you can immediately begin blogging. Navigate to your login page at domainname.com/wp-admin/ and click the “New Post” button. Once you’ve finished writing a post, click the “Publish” button. Your post will be available on your blog for your entire audience to enjoy.

Marketing through Blogging

Blogs will continue to be one of the most important online marketing strategies. They can play a key role in establishing your presence in your chosen market while building a loyal readership among your visitors. If harnessed correctly, they can be used to launch products, encourage your affiliates, and support your search engine optimization strategies.

Creating your own blog is simple, even if it seems intimidating at first. Use the steps I’ve described above to install Wordpress onto your domain. Then, get started blogging. Once you do, you’ll wonder why you waited so long.

When I used to start with Wordpress, I haven’t known much about HTML & CSS. luckily wordpress offers a 5-minute installation. You can read the installation guide of WordPress on their website. On my blog I also have a Step-to-Step Tutorial which helps you to search for the right domain name and hoster and a incredible theme. Also, there is a section on how to create your own profitable blog.

Most of the webhoster uses Fantastico to support their clients. Fantastico and Fantastico Deluce (they are both the same) are scripts which can install some software automaticly with one click (One-Click-Install). This is more easy as the manual installation of WordPress, so please have a look at your webhoster cPanel if you can find the Fantastico button.

Choose the domain where you want to install wordpress. You can set the admin nickname and password and then fill in the site name. It’s good if the site name contains at least one keyword of your site. Enter a brief description of your site in the “Description” field.

When you installed WordPress you should log into your new blog: www.thisisyourdomain.com/wp-admin and then enter the username and password you chose before. It’s userfriendly and self explanatory.

There are thousands of plugins available, but you’ll only need a few at the beginnig. If you use much plugins, your site could load slowly. We’ll focus on a few plugins for now.

All in one SEO: All in One Seo helps you to optmize your blog for search engines like goodle. As a beginner, you should install this Plugin as the very first one. Google loves WordPress, but you have to optimize your Blog a little bit more to rank higher and increase your organic web traffic.This free traffic is the best you could have and it will never stop! Google XML Sitempas: Google XML Sitempas creates a sitempa for Google which helps your ranking again. Contact Form 7: Contact Form 7 is a great plugin! You can set up your own contact form so every visitor can send you a mail. I think every blog needs a contact form.

How to install the plugins? You can install these Plugins via FTP program or with WordPress directly. If you are logged into your account, search for the Plugin section and search the three plugins I told you before. Then you can install them automaticly. Often this feature doesn’t work with all hosting provider. If you logged into your FTP account, you should find a folder called “wp-content”. In it you can see the folder “plugins”, open it and insert the three plugins (unzipped of course).

Allright, now you need something that every blog should have. First, create an “About Me” or “About” page. Then of course the “Contact” Page with the Plugin Contact Form 7. To be fully legal, insert a Privacy Policy into your blog.

Now you should install Google Analytics to track your visitors. The installation of Google Analytics is described by google and shouldn’t be a huge problem.

Now something really important: Change the structure of the permalinks in the admin panel of WordPress to “Custom Structure” and then “/%postname%/“.

Now you’re read to start blogging your articles. Concentrate and focus on your subject and you’ll see results rolling in within a few weeks or months.